Daksha College

Day Boarding & Residential PU & Degree College

Daksha College

Day Boarding & Residential PU & Degree College

E-Commerce & Digital Marketing


Programme Highlights

Build expertise

18 weeks of rigorous, vibrant learning

Competitive advantage

Get a certificate in Digital Marketing & E-Com

Balanced learning

A combination of strategy and operations, left and right brain

Industry experts

Faculties will be from the industry

Highly interactive pedagogy

Combination of recorded lectures, assignments and quizzes

Programme Modules

  • Marketing Management Overview
  • Concept of Perceived Value
  • Needs, Wants and Demand
  • Product Life Cycle
  • Creation and Communication of Value
  • Delivery and Exchange of Value
  • Customer Segmentation and Targeting
  • Consumer Positioning
  • Marketing vs. Sales
  • Role of Digital Media in Marketing Management
  • Traditional vs. Digital Marketing
  • The 4Ps of Marketing: Product and Price
  • The 4Ps of Marketing: Place and Promotion
  • The 4Ps of Marketing in Digital Ecosystem
  • The POEM Framework
  • Target Audience
  • Target Selection and Positioning
  • Target Audience: Apple iPhone
  • Customer Profiles and Personas for Digital
  • Why Create a Customer Persona?
  • B2B Customer Persona
  • Gathering Data
  • Customer Touch Points and Moments of Truth
  • Customer Journey
  • Customer Journey Map
  • Customer Journey Map: Example Two
  • Customer Journey to Marketing Insights
  • Organic Search and Keywords: Overview
  • Fundamentals of Search Engines
  • Search Engine: The Process
  • Keywords and Keywords Search
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • App Store Optimization
  • Competitor Research
  • Search Engine Advertising
  • Role of Search Engine Advertising vs. SEO
  • Keyword Planning
  • Creation of Ad Copy
  • Quality Scores
  • Bidding Strategies
  • E-Commerce
  • SEO and SEA Synergy
  • Setting up a PPC account
  • Setting up a PPC Account : Demo
  • Display Ad Types
  • Display Ad Campaign Setup
  • Video Ads
  • Targeting Parameters
  • Remarketing
  • Social Media Strategy: Overview
  • Social Networks and Role of Algorithms
  • Types of Social Networks
  • Social Media Audits
  • Social Media Etiquettes
  • Social media Calendar
  • Types of Paid Social Media Ad Formats
  • Audience Segmentation and Targeting for Social Media Ads
  • Custom and Look-Alike Audiences
  • Social Media Tools
  • AWARIO: Demo
  • Setting up campaigns on Facebook: Demo
  • Setting up campaigns on Linked In: Demo
  • Setting up a YT Campaign: Demo
  • Setting up a Twitter Campaign: Demo
  • Influencers, Communities and Online Reputation: Overview
  • Word of Mouth Marketing
  • Influencer Marketing
  • Viral Marketing
  • User Generated Content Campaigns
  • Brand Communities
  • Online Reputation Management
  • Email marketing basics
  • Email Service Provides
  • Best Practices for Email
  • Affiliate marketing
  • Websites & Microsites
  • Landing Pages and Its Sections
  • Dissection of Successful Landing Pages
  • How to Create Landing Pages?
  • Mobile Apps
  • Metrics
  • PPC Analytics
  • Social Analytics
  • SEO Analytics
  • Video and Display Analytics
  • Role of AI in Analytics
  • Pricing Metrics
  • ROAS and ROI
  • Unit Economics
  • Customer Portfolio Analysis
  • What is Attribution
  • Types of Attribution
  • A/B Testing and Multivariate Testing
  • Digital Marketing Strategy and Its Components
  • RACE Framework
  • AIDA Framework
  • Integrated Marketing Communications or IMC: 6M Framework

Early applications encouraged.
Limited seats are available.

Application Deadline

Last Date: July 26, 2022

Daksha Career Services

Three 90-minute workshops from career management industry experts Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform (offered in partnership with Superset) Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others


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